Hazel Rooftop Lounge

Rebranding Hazel Rooftop Lounge was an exercise in capturing an atmosphere. I worked closely with the owner to distill the essence of the rooftop experience into a visual identity that feels as elevated as the view.

My goal was to move toward a more refined, minimal sophistication stripping away the excess to let the brand’s character shine. By evolving the logo and color palette into a premium, modern expression, we’ve repositioned Hazel not just as a venue, but as a destination. It’s a balance of elegance and edge, designed to feel both timeless and contemporary.